A new TikTok tendency featuring satiric videotapes demonstrating how witnesses can act “demure” and “conscious” in increasingly absurd situations has applied to the colonial video medium in recent days, as users drive fun at the guidance about how to conduct in the world and transmit up prior tendencies, like the “clean girl” and “coquette” videotapes.
How Did The Trend Start?
The “demure” sensation went viral this week especially because of Lebron’s TikTok tapes. She published her sooner “very demure” videotape on Aug. 2, garnering millions of thoughts, and has broadcasted videos acting “demure” in different circumstances daily since then. Numerous famous TikTok users and trademarks have embraced the tendency since then, including drag entertainer and “RuPaul’s Drag Race” champion Bob the Drag Queen, who employed audio from one of Lebron’s “demure” tapes in a video placed on cosmetics.
Claudine James, a TikTok user and English professor who posts academic grammar videotapes to her almost 6 million followers. Published a video describing the distinction between “demure”—which she described as “reserved” and “nervous”—and “demur,” which she spoke means to “increase doubts or reticence.” Brands including Google and e.l.f. makeups have remarked on Lebron’s “demure” videotapes, while United Airlines contacted her airport videotape “the skill of ✨demure✨ travel.”
Surprising Fact
Ideas for the hashtag #demure have increased this week. According to TikTok data, with thousands of tapes published just this week. Welfare in the hashtag has grown daily on the forum since Aug. 5.
Key Background
The trend seems to poke fun at different older trends highlighting cleanliness, containing the “clean girl” aesthetic, which reached viral on TikTok in 2022. The “clean girl” sensation highlights performing an “effortless” look with minimalist cosmetics. And is linked with manners like meditating, journaling, and maintaining a skincare practice. The #cleangirl hashtag has been utilized in more than 467,000 videotapes on TikTok. Besides, the “coquette” sensation picked up velocity in 2023 on TikTok. It was represent by Los Angeles hairstylist Marisa Ledford as “Gen Z’s catch on flirty, smooth, hyper-feminine fashion.”
The sensation was associated with bows, pastel shades, lace, and the musician Lana Del Rey, and #coquette has been employed in more than 2 million videotapes on TikTok—though some users enjoyment of the “coquette” movement by placing bows on incidental objects.
Tangent
The “demure” TikTok sensation arrives on the heels of one of this summer’s most significant social media sensations. The “Brat summer” trend, a very distinct craze encouraged by Charli XCX’s album, “Brat,” stresses hedonism, partying, and “being the middle of attention.” According to the musician. She has express “Brat summer” as “being convinced. Placing yourself out there, standing out, being about,” with necessary items including. “A Bic lighter, a bunch of cigs, and a white top with no bra.”
The “Brat” movement, identifiable by its neon-green aesthetic, embrace by diverse companies and Vice President Kamala Harris’ presidential movement. The Guardian columnist Zoe Williams thought that the “Brat Summer” is a “backlash against ‘clean girl’” a. He communicated Charli XCX “stomps all over” the clean aesthetic. Noting a location from her “360” theme video in which she sips red wine on a treadmill and wets herself in it.
